The 23-year-old woman paused the broadcast and moments later was shot at least twice while at her business. The Prosecutor's Office is investigating the case as a femicide.
In the state of Jalisco, violence continues unabated. On Tuesday afternoon, Valeria Márquez, a 23-year-old model and content creator with more than 90,000 followers on TikTok, was shot and killed while broadcasting live on the social media platform. She paused the broadcast for a few minutes just as a supposed delivery man arrived at her business and shot her twice. The State Attorney General's Office has reported that the murder is now being investigated as a femicide.
The content creator had recounted in a live broadcast—just moments before her murder—that she received a call from a friend asking if she could make a delivery to her beauty salon, located in Colonia Real del Carmen, in the western part of Zapopan, Jalisco. In the footage, Valeria can be seen striking up a conversation with another woman at the same establishment, who explains that they didn't want to make the aforementioned delivery because it was "too expensive" and that they preferred to wait for her to arrive to receive it.
“Maybe they were going to kill me... Were they going to pick me up or what? I was worried…” says Márquez, visibly distraught minutes before receiving a bag from a coffee chain and a stuffed animal. However, moments later, while still broadcasting live on her cell phone, Valeria can be heard responding to a supposed delivery man who has arrived at the establishment. At that moment, she mutes the broadcast and is shot.The impact of his murder, which was filmed entirely on his cell phone, has shocked society and revealed the normalization of violence in a state like Jalisco, and in the municipality of Zapopan—located in the metropolitan area of the capital, Guadalajara—where a few hours later, on Wednesday morning, former PRI federal deputy Luis Armando Córdova Díaz, 56, was also murdered in a direct armed attack, while he was inside a cafe in the Valle Real neighborhood.
The Jalisco Prosecutor's Office announced, preliminarily, that the investigation into Valeria Márquez's murder is being conducted under the femicide protocol, without providing further details. Some testimonies and previous posts by the woman indicate that the influencer had a contentious relationship with her ex-partner, whom she blamed if anything happened to her and accused of threatening her.
Screenshots of several of her posts and comments from the friend who sent her a drink and a stuffed animal moments before her murder have been widely shared on social media, revealing—through the comments of many people— the normalization of violence and even its justification.
Valeria Márquez presented herself as a model and TikToker on her social media accounts, which boasted around 100,000 followers. She owned Blossom The Beauty Lounge, a beauty salon located in a shopping mall in Zapopan. Her posts included photos of her wearing luxurious outfits or on yachts and in restaurants.
Her TikTok account has already been deleted, while several other fake accounts have emerged in an attempt to gain new followers on that social network. Furthermore, Vivian de la Torre, the friend and fellow content creator who kept Valeria on hold, and who is seen in the broadcast delivering the drink and the doll to her, has denied having anything to do with the attack. “Out of respect for the memory of my beautiful Vale, I ask for your respect on this delicate matter. Neither the other girl nor I ever imagined something like this could happen. She always received gifts or collaborations with her beauty salon, so it was normal for the girls to receive gifts. Those who knew my relationship with her knew that I always sent her details, whether I was on live or not ,” she wrote.
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